Coffee Break

Logo & Package Design

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Mockup of assets and concepts for the Coffee Break project

Design Brief

Logo and packaging design for a coffee company called Coffee Break. Coffee Break is a specialty coffee brand around the world. Coffee Break brand specializes in many unique flavors that are not found in everyday coffee shops. This product is marketed to gourmet and specialty coffee shops. Consumers who buy this product pay a slightly higher price, but they are also paying for a superior product, unique coffee, and their ‘coffee company’ lifestyle.

The company prides themselves on positioning this brand and product in a very unique niche of the coffee market. The designs needed to be geared towards a very specific target market, “cyberpunk”. Three different package designs were needed for each of the different flavors.

Package Design

Initial package design for Coffee Break

Initial Package Design

Limited dynamism. No continuity on back of package.
Final package design for Coffee Break

Final Package Design

More dynamic grid for front information. More cohesive layout for back of package.

Tools Used

  • Illustrator
  • Photoshop
  • Indesign

Fonts Used

Image of the fonts used for the Coffee Break project

Color Palette

Assets

Sketches of logo ideas for Coffee BreakInstruction icons used on the packaging of the Coffee Break productMockup of the final package design for Coffee Break
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