Delikatesse

Logo & Package Design

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Mockup of the assets and concepts used in the Delikatesse project

Design Brief

Logo and package design for a Scandinavian drink company called Delikatesse. The company wanted to capture the simple and sleek Scandinavian style in both the logo and package design. Their mission is to bring customers the greater tasting juice products from the cold but sunny areas of Scandinavia. The target audience is higher class, on the go people, like executives with a busy lifestyle. Three packages were designed for the different juice flavors: Apple, Bilberry and Orange.

Logo Design

Base Font - Futura

Sleek font; good base for a Scandinavian style logo.

Final Logo

Base font edited in Illustrator. Letter "s" is meant to represent fruit slices as a reflection of the juice product.

Package Design

Initial package design for Delikatesse

Initial Package Design

Limited legibility, brand name does not stand out.
Final package design for Delikatesse

Final Package Design

Consistent throughout flavors, better alignment and legibility.

Tools Used

  • Illustrator
  • Photoshop
  • Indesign

Fonts Used

Image of the fonts used for the Delikatesse project

Color Palette

Assets

Sketches of logo ideas for DelikatesseApple, blueberry, and orange icons used on the Delikatesse packagingMockup of the final Delikatesse packaging design
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