Wild Things

Logo & Brand Assets Design

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Design Brief

The goal of this project was to design a logo and other brand assets for a high-end furniture store called Wild Things. Wild Things is a retail chain store specializing in natural products for the home; 100% cotton towels and linens, handmade furniture, natural fiber rugs, ceramics, etc. Their target market consists of young professionals both male and female.

The client feels that the logo should have a cutting edge natural contemporary style and color system. The client has indicated some interest in animal imagery as well as interest in the use of a variety of related images to be used on various pieces. The required features included a business card, envelope, letterhead, invoice, shopping bag and pattern paper designs.

Logo Design

Initial Logo Concepts

Face shape on the Bison was not accurate. Details needed to be simplified.

Final Logo

More simplified shapes and stronger facial structure on the bison.

Tools Used

  • Illustrator
  • Photoshop
  • Indesign

Fonts Used

Image of the fonts used in the Wild Things project

Color Palette

Assets

Sketches of logo ideas for Wild ThingsMockups of brand collateral for Wild Things, including a shopping bag, letterhead, invoice, and wrapping paper.

Want to Work Together?

If you like my style and want to work with me, send me an email and get in touch. I look forward to hearing from you!

Thank you!

I’ll contact you soon. 

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