Shore Line Trolley Project

Design Brief

A website and logo redesign for Shore Line Trolley Museum in East Haven, CT. This museum is focused on being a fun and interactive museum where kids and adults alike can enjoy learning about the history of trollies. This website was intended to be an immersive experience for the user. Requirements included incorporating the museum's history, collecting donations, sharing events, and providing subscription forms.

Website Redesign

Existing website design for the Shore Line Trolley Museum

Old Website

Outdated and difficult to navigate. A lot of good content is hidden away.

Redesigned website for the Shore Line Trolley Museum showing an image of the inside of a trolley and a red nav bar at the top

Redesigned Website

More immersive website experience that highlights the history of the museum.

Logo Redesign

Old Logo

Does not capture the purpose of the museum. Order of words is not clear.

Redesigned Logo

Easier to read and the topic of the museum comes across much faster.

Tools Used

Illustrator
Photoshop
Indesign
XD
Webflow

Fonts Used

Image of the fonts used for the Shore Line Trolley Museum project

Color Palette

Assets

Section of the Shore Line Trolley Museum website detailing what there is to do at the museum with two detail photos of a trolley

Three icons representing activities, learning, and trolley cars

Assets used in the Shore Line Trolley Museum website which have images of different trolleys and the dates they were created

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