Bike West Hartford

Website Redesign

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Design Brief

A website redesign for Bike West Hartford, a non-profit organization that advocates for a more bicycle and pedestrian friendly environment in the town of West Hartford, CT in cooperation with the local community. Their primary focus is the development of bicycle infrastructure and education within West Hartford and surrounding communities. Key programs include:  

Center Streets: bike-and pedestrian-only festivities in West Hartford Center on a Sunday morning in late August where streets are closed to traffic.

Cycling Without Age: volunteers provide rickshaw rides for elderly people in nursing homes and senior centers.

The previous website was difficult to follow and not engaging for younger users. The overall design needed to be engaging, energetic, and upbeat.

Website Redesign

Existing website design for Bike West Hartford

Old Website

Limited content and difficult to navigate.
Redesigned website homepage for Bike West Hartford.

Redesigned Website

More fun and kid/family friendly to reflect the goals of the organization.

Tools Used

  • Illustrator
  • Photoshop
  • Indesign
  • XD

Fonts Used

Image of the fonts used throughout the Bike West Hartford website

Color Palette

Assets

Section of the BWH website about safety, listed in a blue box on a cream backgroundBlue and yellow icons used in the BWH websiteFooter section of the BWH website displaying the logo and contact information.Collage of bike related photos and icons used in the BWH website.

Want to Work Together?

If you like my style and want to work with me, send me an email and get in touch. I look forward to hearing from you!

Thank you!

I’ll contact you soon. 

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